How to Build Targeted US. Website Traffic That
will Generate Sales
Setting up a web site and
getting a strong flow of targeted US website traffic can be a daunting
task.
In this article we will discuss the challenges to how to make
this dream become a reality and we will lay out some practical steps
to get set off a stampede of internet web surfers to come to your
site and make you the kind of big money you know can be had from
your ecommerce web site.
You were like a little kid. When you first put up that
ecommerce web site that you worked so hard to develop. But just
like every new business venture, setting up an ecommerce web site
is still hard work. The work of setting things up and making sure
they work well is all geared toward that time when you realize the
dream of a steady flow of targeted US website traffic coming to
your URL.
From Dream to Reality
 When
you first visualized your web presence, you had a vision, so to
speak, of the ideal look and feel your web site would have to attract
and retain customers. Maybe it was built on looking at other sites,
on a general organization and flow that you like a lot or one that
fits your products or services just right.
Built within that "vision" is the business goal that you have for
your web site. Part of that vision is the kind of customers you
are looking to attract. But the dilemma sometimes pops up that even
though we invested time and money into a cool, fun, and enticing
web page for our customers, how do we get them to come visit it.
A web page isn't
much good without visitors. In internet lingo, that is called "traffic".
Targeted US website traffic would be defined then as…
- The number of visitors who visit us after clicking on a search
term on a web page
- The number of visitors who visit us based on ad advertisement
or recommendation from a friend
- The number of visitors who visit and then become "members" of
our web community
- The number of visitors who visit and then click on one of our
banners
- The number of visitors who visit and then go to and buy from
one of our affiliates.
- The number of visitors who visit and make a purchase directly
from our web site
Anyone who has ever worried about how to build a successful web
page and ecommerce business has to be in the business of learning
how to draw more targeted US website traffic.
Being Lonely Isn't the Problem
It's fun to think of lots of internet junkies and surfers enjoying
our web site and finding things there that they really like. But
when we get down to the real nitty-gritty, the reason we need people
on our web site isn't about fun or because our web site will somehow
be lonely if we don't generate targeted US website traffic
to it.
Your website may be your livelihood. If you are reading this article
and you have a vital interest in internet marketing as I do, your
need for web visitors is based entirely on practical financial success.
So to be a success in any market, you have to learn the ropes.
So it pays to get an education and learn all about website promotion
tips. Of that list we described earlier of the kinds of web traffic
you might expect, you need each one of them for different reasons.
- You need the visitors who just visit and no more because it
increases the traffic counts on your website traffic reports which
makes your site more attractive to advertisers
- You need visitors who come because of a banner on another site,
a recommendation or because they are responding to some form of
internet marketing advertisement to justify and pay for the use
of those kinds of marketing tools
- You need members and people who click on your links and banners
because you make money each time one of them clicks
- You need targeted US website traffic who are actively interested
in our product and the products of your affiliates. These kind
of web surfers generate revenue to your affiliates which makes
you money by way of your affiliate commissions as well
- Last but never least, you need paying customers because, well,
they are the lifeblood of any business
The time we spend here sorting out how to get that kind of traffic
flowing and all about website promotion tips, the more we will see
our web site statistics take off and with it, our profits. So let's
put together five rock-solid ways to view the challenge of building
a stronger targeted US website traffic flow to our URLs.
Step #1 - Focus on the Target
It is no accident that we are discussing increasing our web site
activity by focusing on targeted US website traffic. The word "target"
is a good choice for this kind of project. A target means that…
- We know what we are trying to get done
- We know where it is and
- We know how to get to it, or hit the target you might say
By getting a good grasp of who your target customer base is you
can refine your web site to service that kind of customer. You can
refine you advertising to send out the kind of promotions and emails
that your customers will respond to. Moreover, you can tailor your
web pages to lead them comfortably form the point of just "surfing"
to the point of becoming full members and active customers of your
site.
You can identify your targeted US website traffic by identifying
the key reasons they would be customers of the web by pinpointing
specific things about them such as…
- How and why they search the web
- What demographic they are in and what demographic does your
product appeal to. For example, your products or services might
appeal to senior citizens rather than teenagers. Then the senior
community is the demographic you want to target
- What economic level are they? Does your product or service appeal
to largely the wealthy, to Middle America or to the blue-collar
communities?
- Are there ethnic distinctions to think about? It isn't racist
to sell product designed for the unique needs of one community
and that community is defined by its ethnic heritage
- Are there other distinctions to consider such as religion, geographic
location, disabilities, interests, etc.?
Step #2 - What Are They Looking
For?
Once you have identified what group qualifies (niche
marketing) as your targeted US website traffic, it helps to
understand how they surf the internet so you can get into their
flow. For example…
- 80% of your targeted US website traffic use the internet to
find information. So you want to make sure your website feeds
them the information they are interested in and does so in an
engaging way so they will want to explore your site more
- Eight in ten Internet users employ a search site to find information
on the Web
- US internet web surfers, and particularly those who would be
considered "consumers" use search engines to conduct more than
4 billion search engine searches each month. So you want to make
sure your web site does well when it is presented to your customers
by one of the major search engines
- Now this is a surprising number and one that gives you pause
to think. 78% of internet surfers who come to your site or any
site will abandon a search if don't find what they want within
the first three pages. Even more surprising is that 28% of those
who visit your site will abandon your site if they don't find
what they want on the first page
These statistics will send us scrambling back to our web designers
to make sure we give the customers what they want early in their
visit to our web site.
Step #3 - Keywords, Keywords, Keywords
Website traffic promotions is one of the key ways we take advantage
of what we are learning here today and turn that knowledge into
profits. But we can easily see that because of the dominance of
search engines that we saw documented earlier, we must do some work
to make sure our site does well when someone searches for it on
Google or Yahoo or one of the other popular search engines.
You know how it works. When you go to a search engine, you think
up some word or phrase to type into the search block that will take
you to the web sites you want. That word or phrase is called "the
keyword".
You hit enter and the search engine brings back all of the web
sites that it thinks are pertinent to what you asked for. Now, you
almost certainly will get more than a dozen. In fact, very often
we get hundreds of web pages presented. How do we decide which ones
to visit? Well the primary way we decide according to studies is
based on which ones we see first.
The majority of people using search engines go to a site that is
on the first one or two pages of sites when the search comes back.
Now switch seats from consumer to internet entrepreneur. Armed with
that information, you want your site on the first one or two page
of the search engine.
But how to do that? It all is tied up in the keywords. You know
what kind of search terms you want your customers to use to come
to you. Certain keywords or phrases will bring you the kind of targeted
US website traffic that will mean big sales. So how to choose the
right keywords and how to make Google and Yahoo list you high when
your customers search on those keywords. Well here are a few ideas
to get you going on improving this part of your internet marketing
strategy.
- Sit down and make a list of the keywords you know your customers
will want to use when looking for you. Just think like a customer
- Now, start tinkering with the text of your web page. The way
the search engines figure out how to represent your page and place
it on the list when people search is based on how often and where
your keywords appear on your web site. So work thorough your site
and make sure those words or phrases happen frequently in the
content
- Learn, learn, learn. This area of internet marketing is called
Search Engine Optimization. So keep your eyes open for more on
this fascinating side of internet marketing so you can be sure
to don't skip this one as you continue to learn all about website
promotion tips
Step #4 - A Penny for your Click?
A deep dark secret of internet marketing is that one of the best
ways to use your keyword knowledge that you worked so hard to develop
is by combining it with your website traffic promotions including
your pay-per-click strategy.
So what the heck is "pay-per-click"? It is a powerful way for you
to generate revenue from your targeted US website traffic just from
what they click on when they are on your site. To make it brief
and not as complicated as it can be, it is a internet marketing
pricing system in which companies that advertise on your web site
pay you for every time someone clicks on their ad or link, even
if they don't buy from that advertiser.
Now, the amount you get for each click may be a fraction of a penny,
not a penny for your click as I suggested in my title but still,
if you have a healthy level of targeted US website traffic, those
clicks can add up fast. Best of all, you don't have to do anything
once you have it all set up. The money just flows in on its own.
Step #5 - Help, I Need Somebody
Now we are getting somewhere in how to really take advantage of
our targeted US website traffic to make some serious money. But
if you are like me the question comes to mind, how do I go about
setting up a pay-per-click and where do I go to get some solid pay-per-click
help information.
Fortunately, there are some good reputable internet companies out
there that make it their business to give us that pay-per-click
help information that you need. If you ask your fellow internet
marketing guru's, your friends and those who are successful, you
can find out all about website promotion tips like how to use Pay-per-click
tools to make money from your web traffic
If those advisors help you compile a list of the best and the brightest
of places to go for pay-per-click help information, near the top
of the list you will find Search Feed
This is where you can find the help you need on not only how to
set up a successful pay-per-click program but how to tie that to
your keyword optimization, how to place and manage your web site
and how to monitor how your targeted US website traffic is responding
to your pay-per-click ads.
This is just what you want in a partner. And it's just what you
get when you take advantage of the years of internet marketing knowledge
and skills represented by the folks at Search Feed. They will help
you figure out now only how to cause that stampede of customers
to your web site. They will help you find way to turn that stampede
into a flood of profits for your internet business using pay-per-click
website traffic promotions.
Want your site to be where up to 80% of Internet
users look to purchase products and services?
With as little as $25, you can leverage off SearchFeed.com's
existing network and start driving targeted traffic to your site.
GIVE SEARCH FEED A TRY
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