TARGETED US WEBSITE TRAFFIC
How to Build Targeted US. Website Traffic That will Generate Sales
Setting up a web site and getting a strong flow of targeted US website traffic can be a daunting task.
In this article we will discuss the challenges to how to make this dream become a reality and we will lay out some practical steps to get set off a stampede of internet web surfers to come to your site and make you the kind of big money you know can be had from your ecommerce web site.
You were like a little kid. When you first put up that ecommerce web site that you worked so hard to develop. But just like every new business venture, setting up an ecommerce web site is still hard work. The work of setting things up and making sure they work well is all geared toward that time when you realize the dream of a steady flow of targeted US website traffic coming to your URL.
From Dream to Reality
When
you first visualized your web presence, you had a vision, so to
speak, of the ideal look and feel your web site would have to attract
and retain customers. Maybe it was built on looking at other sites,
on a general organization and flow that you like a lot or one that
fits your products or services just right.
Built within that "vision" is the business goal that you have for your web site. Part of that vision is the kind of customers you are looking to attract. But the dilemma sometimes pops up that even though we invested time and money into a cool, fun, and enticing web page for our customers, how do we get them to come visit it.
A web page isn't much good without visitors. In internet lingo, that is called "traffic". Targeted US website traffic would be defined then as…
- The number of visitors who visit us after clicking on a search term on a web page
- The number of visitors who visit us based on ad advertisement or recommendation from a friend
- The number of visitors who visit and then become "members" of our web community
- The number of visitors who visit and then click on one of our banners
- The number of visitors who visit and then go to and buy from one of our affiliates.
- The number of visitors who visit and make a purchase directly from our web site
Anyone who has ever worried about how to build a successful web page and ecommerce business has to be in the business of learning how to draw more targeted US website traffic.
Being Lonely Isn't the Problem
It's fun to think of lots of internet junkies and surfers enjoying our web site and finding things there that they really like. But when we get down to the real nitty-gritty, the reason we need people on our web site isn't about fun or because our web site will somehow be lonely if we don't generate targeted US website traffic to it.
Your website may be your livelihood. If you are reading this article and you have a vital interest in internet marketing as I do, your need for web visitors is based entirely on practical financial success.
So to be a success in any market, you have to learn the ropes. So it pays to get an education and learn all about website promotion tips. Of that list we described earlier of the kinds of web traffic you might expect, you need each one of them for different reasons.
- You need the visitors who just visit and no more because it increases the traffic counts on your website traffic reports which makes your site more attractive to advertisers
- You need visitors who come because of a banner on another site, a recommendation or because they are responding to some form of internet marketing advertisement to justify and pay for the use of those kinds of marketing tools
- You need members and people who click on your links and banners because you make money each time one of them clicks
- You need targeted US website traffic who are actively interested in our product and the products of your affiliates. These kind of web surfers generate revenue to your affiliates which makes you money by way of your affiliate commissions as well
- Last but never least, you need paying customers because, well, they are the lifeblood of any business
The time we spend here sorting out how to get that kind of traffic flowing and all about website promotion tips, the more we will see our web site statistics take off and with it, our profits. So let's put together five rock-solid ways to view the challenge of building a stronger targeted US website traffic flow to our URLs.
Step #1 - Focus on the Target
It is no accident that we are discussing increasing our web site activity by focusing on targeted US website traffic. The word "target" is a good choice for this kind of project. A target means that…
- We know what we are trying to get done
- We know where it is and
- We know how to get to it, or hit the target you might say
By getting a good grasp of who your target customer base is you can refine your web site to service that kind of customer. You can refine you advertising to send out the kind of promotions and emails that your customers will respond to. Moreover, you can tailor your web pages to lead them comfortably form the point of just "surfing" to the point of becoming full members and active customers of your site.
You can identify your targeted US website traffic by identifying the key reasons they would be customers of the web by pinpointing specific things about them such as…
- How and why they search the web
- What demographic they are in and what demographic does your product appeal to. For example, your products or services might appeal to senior citizens rather than teenagers. Then the senior community is the demographic you want to target
- What economic level are they? Does your product or service appeal to largely the wealthy, to Middle America or to the blue-collar communities?
- Are there ethnic distinctions to think about? It isn't racist to sell product designed for the unique needs of one community and that community is defined by its ethnic heritage
- Are there other distinctions to consider such as religion, geographic location, disabilities, interests, etc.?
Step #2 - What Are They Looking For?
Once you have identified what group qualifies (niche marketing) as your targeted US website traffic, it helps to understand how they surf the internet so you can get into their flow. For example…
- 80% of your targeted US website traffic use the internet to find information. So you want to make sure your website feeds them the information they are interested in and does so in an engaging way so they will want to explore your site more
- Eight in ten Internet users employ a search site to find information on the Web
- US internet web surfers, and particularly those who would be considered "consumers" use search engines to conduct more than 4 billion search engine searches each month. So you want to make sure your web site does well when it is presented to your customers by one of the major search engines
- Now this is a surprising number and one that gives you pause to think. 78% of internet surfers who come to your site or any site will abandon a search if don't find what they want within the first three pages. Even more surprising is that 28% of those who visit your site will abandon your site if they don't find what they want on the first page
These statistics will send us scrambling back to our web designers to make sure we give the customers what they want early in their visit to our web site.
Step #3 - Keywords, Keywords, Keywords
Website traffic promotions is one of the key ways we take advantage of what we are learning here today and turn that knowledge into profits. But we can easily see that because of the dominance of search engines that we saw documented earlier, we must do some work to make sure our site does well when someone searches for it on Google or Yahoo or one of the other popular search engines.
You know how it works. When you go to a search engine, you think up some word or phrase to type into the search block that will take you to the web sites you want. That word or phrase is called "the keyword".
You hit enter and the search engine brings back all of the web sites that it thinks are pertinent to what you asked for. Now, you almost certainly will get more than a dozen. In fact, very often we get hundreds of web pages presented. How do we decide which ones to visit? Well the primary way we decide according to studies is based on which ones we see first.
The majority of people using search engines go to a site that is on the first one or two pages of sites when the search comes back. Now switch seats from consumer to internet entrepreneur. Armed with that information, you want your site on the first one or two page of the search engine.
But how to do that? It all is tied up in the keywords. You know what kind of search terms you want your customers to use to come to you. Certain keywords or phrases will bring you the kind of targeted US website traffic that will mean big sales. So how to choose the right keywords and how to make Google and Yahoo list you high when your customers search on those keywords. Well here are a few ideas to get you going on improving this part of your internet marketing strategy.
- Sit down and make a list of the keywords you know your customers will want to use when looking for you. Just think like a customer
- Now, start tinkering with the text of your web page. The way the search engines figure out how to represent your page and place it on the list when people search is based on how often and where your keywords appear on your web site. So work thorough your site and make sure those words or phrases happen frequently in the content
- Learn, learn, learn. This area of internet marketing is called Search Engine Optimization. So keep your eyes open for more on this fascinating side of internet marketing so you can be sure to don't skip this one as you continue to learn all about website promotion tips
Step #4 - A Penny for your Click?
A deep dark secret of internet marketing is that one of the best ways to use your keyword knowledge that you worked so hard to develop is by combining it with your website traffic promotions including your pay-per-click strategy.
So what the heck is "pay-per-click"? It is a powerful way for you to generate revenue from your targeted US website traffic just from what they click on when they are on your site. To make it brief and not as complicated as it can be, it is a internet marketing pricing system in which companies that advertise on your web site pay you for every time someone clicks on their ad or link, even if they don't buy from that advertiser.
Now, the amount you get for each click may be a fraction of a penny, not a penny for your click as I suggested in my title but still, if you have a healthy level of targeted US website traffic, those clicks can add up fast. Best of all, you don't have to do anything once you have it all set up. The money just flows in on its own.
Step #5 - Help, I Need Somebody
Now we are getting somewhere in how to really take advantage of our targeted US website traffic to make some serious money. But if you are like me the question comes to mind, how do I go about setting up a pay-per-click and where do I go to get some solid pay-per-click help information.
Fortunately, there are some good reputable internet companies out there that make it their business to give us that pay-per-click help information that you need. If you ask your fellow internet marketing guru's, your friends and those who are successful, you can find out all about website promotion tips like how to use Pay-per-click tools to make money from your web traffic
If those advisors help you compile a list of the best and the brightest of places to go for pay-per-click help information, near the top of the list you will find SearchFeed.com
This is where you can find the help you need on not only how to set up a successful pay-per-click program but how to tie that to your keyword optimization, how to place and manage your web site and how to monitor how your targeted US website traffic is responding to your pay-per-click ads.
This is just what you want in a partner. And it’s just what you get when you take advantage of the years of internet marketing knowledge and skills represented by the folks at SearchFeed.com. They will help you figure out now only how to cause that stampede of customers to your web site. They will help you find way to turn that stampede into a flood of profits for your internet business using pay-per-click website traffic promotions.
Want your site to be where up to 80% of Internet users look to purchase products and services?
With as little as $25, you can leverage off SearchFeed.com's existing network and start driving targeted traffic to your site.
Latest news and resources about your Targeted US Website Traffic
| Mon, 10 Oct 2011 19:16:21 GMT+00:00 2 arson attacks target German rail services - USA Today | ||
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| Mon, 10 Oct 2011 03:53:21 GMT+00:00 Stuck in traffic? 511 to customize alerts - Asbury Park Press | ||
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