Sandro Salsi’s Blog

I have made up my mind, I will give out hints about Google adwords usage for better usage.
Im sure you will use them, but you will see them anyway.

Lets pass onto business with the Adwords hints:

#1). Be sure to use the keyword text that people are looking for within your advertisement. When you do this, it becomes automatically bolded. This helps your visitors stay focused on 2 things. First, it again states what you are providing and what they are looking for. Next, they will be more likely to take a look at your ad and click.

#2). You want to stay away from really big ad groups that have an extra large list of keywords. Keep each ad group focused on just a single keyword. This way you can keep track of the theme of your item and how well it does with prospects. You advertisement will focus on what they are looking for.

3)Don’t fall into any bidding battles with any of the potential competitors.You can recuperate the traffic you are losing by paying less amount on pay per click and targeting longer tailed phrases which contain that keyword.You must always remind yourself that you are not only looking for your ad being targeted but you want to go deeper into that niche to find the buyers within that market.There is no point in the bidding wars and you can end up by losing some money.Simply cause a keyword which makes more sales doesn’t necessarily mean more profits.If you indulge yourself in bidding wars you might dramatically reduce your margin of profit.Lesser sales can more often mean bigger profits in the game of pay per click.

4)It would be a foolish act from you if you don’t take the advantage of Googles split testing feature.This feature rotates several ads for you which allows you to know which ad is getting the highest CTR.However,a word of caution,the higher CTR doesn’t ensure higher sales.From my personal experience i can say that even ad’s with lower CTR rates garner more sales.

If your sending the traffic to a custom built landing page (which should be themed for that keyword, and i highly recommend doing this) you can then setup a page on your site that when the visitor clicks a link or opts in it will first send them to another page on your site that has your Adwords tracking code and then will redirect them to the affiliate site. (If your unsure of how to do this then leave a comment and I will make a video for you).Promoting an affiliate product means you are very limited at being able to track this. Unless you contact the owner of the product and request he puts your Adword tracking code on his thank you page. Some do some don’t.

This method lets you identify the keywords which create more profit to the main affiliate site. Though you may not get the hands on the actual sales but this way you could get close to it.
You can also get more information by visiting free adwords tip which will help you to understand how to use Adwords more effectively.

Visit my FREE NICHE MARKET FINDER