Sandro Salsi’s Blog

This is the holiday season when hosted shopping carts providers report an increase in sign-ups as well.

So what do you need to do to get prepare for the virtual holiday crowd?..

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Before we go into store preparations per se, here are a few more interesting notes about holiday shopping:

* Men outspend women by as much as 15% during holiday shopping
* Rural shoppers are more likely to visit online stores than urban shoppers
* Consumers search for characteristics rather than prices

Keep those points in mind as we go on to store preparations.

Product & Packaging

It seems lifeless, but it’s really true: consumers usually look for presents this time of the year. Now, you can’t change your products but you can change the way you package and market them to fit customer needs. Digital cameras, watches and portable MP3 players make fantastic gifts and are usually hot items for the holiday season.

But what happens if, for example, you own an online shoe store? It gets a bit challenging because shoes don’t actually come across as natural gifts, and various brands measure sizes differently, making shopping for shoes for someone else a bit of an art. So how about selling distinct holiday gift certificates, complete with holiday packaging? Make sure the designs for men and women are distinct but equally eye-catching.

Of course, most shoe stores do allow exchanges for different sizes. Fortunately, you can still work on making the packaging as perfect as possible so that you are able to offer your products as bona fide holiday gifts.

SEO & Marketing

Once you have an idea of what the market wants with regard to your products, you need to be sure your site is fully optimized with all the important keywords (What does this mean? We’re not going to go into this here, but check out our other posts about keyword research and usage for more information). Consequently, you should go all-out with your marketing campaign to take full plus point of this once-a-year buying phenomenon (well, of course there are other holiday periods throughout the year, but the year-end holidays are still when most shopping is done).

Make sure you make full use of the tools your top website ecommerce hosting shopping cart has to offer such as newsletter broadcasting, a basic piece of shopping cart technology. Many hosted shopping cart providers offer this feature for free. Start the ball rolling with your current customers by enticing them with invitation-only discounts, early bird promotions, recommend-a-friend deals and tie-ins.

And just because the holidays are over does not mean the shopping season is over. The only thing shoppers love more than holiday sales is post-holiday sales. Referring to the results of statistics, over 60% of shoppers make purchases during this period. So be sure you are ready for that. The truth is, if you were a bit late with your holiday prep, you can still make up for it by preparing your store for post-holiday sales.

Reminder

With all the excitement (and maybe even panic while you ruminate over the points presented above) in the air, its easy to miss out one very crucial factor - the inventory level. Make sure that the items you are heavily promoting are adequately stocked. If you are using the services of a drop shipper, ensure you have enough stock during this period. You must give this special attention because your drop shipper might be shipping the same products for other merchants as well. Not being able to provide what your customers have ordered before the holidays will cost you customers and any hope of future sales, so be certain you have enough inventory.

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