Pay Per Click Marketing – Don’t Think The Big 3 Are The Only Search Engines That Can Send Targeted Traffic
A lot of people I speak with about Internet Marketing, Affiliate Marketing etc. cringe with the thought of pay per click advertising. It’s interesting, even people that have being trying to make a go of internet marketing for years and struggle to get natural search (or organic) traffic, still will not even consider giving PPC a go. Without natural or paid traffic, after all, you’ve got nothing, except perhaps friends and family visiting your sites giving pity clicks on your AdSense ads.
Some say that they have heard some horror stories about getting slapped (The Proverbial Google Slap), about losing a ton of money, about click fraud and other such things. Sure, all of the scenarios mentioned above can (and sometimes do) happen, but there is a way to get used to PPC with very little risk. It’s easier than you might think. After learning the ropes and getting your feet wet you will be much more prepared for the potential pitfalls of advertising with Google, MSN and Yahoo.
I started dabbling with PPC when Yahoo was still outsourcing their paid search services to Overture. For not knowing what I was doing, I actually did quite well. I think anyone who started at that time would have done well. With less information overload and “scary” PPC stories as we have now, you could go at it with much more confidence. Not really knowing what a “landing page” or what “direct linking” was at the time, those are the 2 methods I used when advertising with Overture. I noticed that running my ad for a few weeks on Overture would shoot my site up in the natural search listings on other search engines. Things have changed drastically since then as some of you know.
I actually gave up on PPC and internet marketing as a whole for a long time after that since I didn’t get crazy rich in the 3 short months that I was involved in it. Yeah, I had unrealistic expectations. The thought of working full-time online was foreign to me anyway and I was already working way too much to have any sort of social life, so giving IM a break for awhile didn’t seem like a bad idea.
Well, after a year or two I decided to get back into the game and started anew but this time with Google PPC. I lost a lot of cash. I made a lot of cash. I pretty much broke even after all was said and done. I realized the landscape had officially changed. So, I started learning other methods to make money online.
Fast forward to 2009. I have many eggs in many baskets. Pay Per Click Marketing brings in a large portion of my income. Leaving no stone unturned in the PPC world (I really tried everything), I have to say, the easiest way to get started with PPC Marketing, and with little risk is with 7Search ppc. You may see a lot of gurus say that 7Search delivers “fake” or “untargeted” traffic, but I’m certain they want to just keep it open for themselves. In a way I can’t blame them, they are getting targeted traffic at a penny a click after all! They’re going to hate me for revealing the secret.
7Search offers a very simplistic (but flexible) campaign structure. I like it better than the way Google, MSN and Yahoo have theirs setup. You don’t deal with ad groups with 7search. You simply have campaigns with keywords and ads in it. And you have the ability to customize the keywords extensively. You can add a custom Ad Title, Ad Description, Bid and Destination URL in your keyword string. Or, of course, you can just drop in a keyword and use the default ad.
There is lots of untapped opportunity on 7Search. There are still high traffic keywords that have zero competition! You can truly pay just a penny a click for some great keywords.
A really cool thing is that you can send the traffic to one page static sites. You don’t need all of the extra pages (contact, about, etc) that is expected in Google in an effort to get a decent Quality Score.
And you can only bid on keywords that they have seen searches for. If you try to add a keyword and they have never seen traffic for that particular keyword, you can’t add it, simple as that. You are given some great stats for the keywords while adding them. You can see estimated searches, estimated clicks and the bid amounts for the top 3 spots. Learn more 7Search PPC tricks and see how you can get started for just $25.
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