PageRank sculpting - recent changes (end of 2009)

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PageRank sculpting - recent changes (end of 2009)

Posted on January 4, 2010, 1:23 pm, by admin, under SEO.

If you are not familiar with the PageRank sculpting concept please visit Matt’s (July 2009) post to learn more. Here it is: http://www.mattcutts.com/blog/pagerank-sculpting/

I am assuming you know a little so let’s get started:

DoFollow - NoFollow: all the same now
Matt himself has warned us that things have changed in the way they treat the NoFollow Tag so now both DoFollow and NoFollow links are treated the same way (as far as links to internal pages are concerned).

However the good folks at Google also mentioned that they still want you to use the NoFollow tag if you have “Sponsor Links” on the page to link to the advertiser. If you want to control the flow of PageRank on your site they suggest NOT to include links to less important internal pages FROM your homepage.

While that works it may present some usability issues for some of you.

I have never cared much about PageRank so I have never done any PageRank sculpting nor did I suggested to any of my clients but to some of you that are a little paranoid with this, then you can use a Javascript drop some of those less important internal links and place it into a folder that is not indexed by the search engines to prevent this from happening.

My 2 cents on a foggy, rainy Monday morning. Until next time