Track Your Leads With Prosper202 And Make More Money
Most PPC campaigns only have a certain amount of keywords that actually convert into sales. Weeding out any non-converting keywords is an essential part of optimizing your campaigns and getting them profitable. So how do you figure out which keywords are converting for you? That is where Prosper202 comes in.
Prosper202 is the self hosted version of Tracking202, a real-time PPC analytics script. It is completely free to use and you need to install it on your own web host. Keep in mind that if you send a lot of traffic through Prosper202, that it is quite load intensive. I suggest that you install it on a VPS or dedicated server if you are a high volume user.
Once you have installed the script on your server, you will want to add a campaign into the system. In the setup section you will see the list of steps necessary to track your campaign. The first thing to do is to enter in any of your PPC Accounts (Adwords, Yahoo, MSN) and then put in any CPA networks you have joined. (Convert2Media, AmpedMedia, etc).
Next, you will want to enter in the campaign info for the offer or product you are trying to promote. The key part here is the affiliate link. You can get this by logging into the CPA network itself and find the link on the offer page. It is important to make sure the subid parameter is included, as it is different for each CPA network.
You will also have the options to rotate and cloak your links. If you only want to send traffic to a single offer, you can ignore the rotate option, but this is useful for testing the conversion rates between multiple similar offers. Cloaking your links makes it so your Affiliate Manager will be unable to determine where your traffic is coming from and you should definitely keep this option turned on.
Landing pages are highly recommended for PPC (as opposed to direct-linking) and if you have one for this campaign, you will need to enter the details into the system. Prosper202 will then give you a snippet of javascript to add to your landing page and a url that you need to use to link to the offer. Once these are added to you landing page, Prosper202 will be able to handle the necessary tracking correctly.
Once this is all setup, you can retrieve the links you need to use. These will be input into the PPC platform that you are using. Make sure to add in the extra keyword parameter if your PPC platform requires it. This will enable Prosper202 to track the keyword associated with a particular click.
If you want to have real-time tracking of the leads you get, you will also need to email the global tracking pixel that Prosper202 gives you to your affiliate manager. They should install it on the offer’s confirmation page and whenever you get a conversion, the pixel will fire and it will notify Prosper and update the stats. This is an optional step, but if you don’t do this you will have to manually enter in the converting subids into prosper202 yourself.
With everything setup properly, you should now be able to directly pinpoint which keywords are leading to sales. By removing all the unprofitable keywords from your PPC campaign, you should start to see your campaigns start making more and more money. As you can see, using a tracking system like Prosper202 is one of the keys to a successful PPC campaign.
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