Logo Price: What Should You Pay For Your Logo
Just how much you should fork out for a custom logo design would rely on several factors. A quick internet survey will show that logo prices range from $50 to $50,000 depending on who you decide to hire.
There is a valid reason for the major difference logo designss. A $50,000 logo price tag would likely be part of a detailed branding campaign strategy custom designed by branding consultants. The campaign cost per se could reach 7 figures.
This type of package is more suitable for Fortune 500 companies who can easily afford such a large fee. Branding campaigns like this are the reason for the worldwide recognition of Nike’s Swoosh logo. Big multinationals like Nike spend millions on a yearly basis on branding and rebranding projects.
Not surprisingly, quite a number of businesses are not able to afford the services of branding consultants. A more reasonably priced means would be to engage logo designers. The logo design rates from those designers are in the area of $1000 to $2000 per logo design. A large amount of their time is used up researching the company, its industry and its historic. Since all of this consumes valuable time and time is money, they thus have to charge for it. This kind of service is good for those who prefer to speak at length to designers and are in no hurry to receive their designs.
Yet nonetheless, many businesses may still find that a logo price of $1000 is still more than they can afford. Consequently, many taken to the internet searching for more affordable alternatives.
Online logo designers charge the cheapest for their services. At logo prices of $50 to $500 per logo, their logo design rates are undoubtedly the lowest there is. The reason for the low logo price is simple. There is no confusing design process, no thick proposals and no 300 page manual explaining why they chose orange instead of purple.
In addition to lower logo design rates, clients can look forward to faster turnaround times as well.
Sadly, it is not all smooth sailing. Not all online logo design companies afford you the same value for money services so it is important to read the terms. A small number of low price design companies have a tendency to limit the number of revisions allowed. They would definitely offer low logo design rates but they will charge for alterations. A very sneaky method of making an extra buck indeed.
Keep an eye open for designers who provide low resolution file formats which are not suitable for print. Be certain that the logo designs includes hi-rez final file formats. You would likely need them if you want to print corporate stationery or marketing collateral in the future.
Aside from that, be sure your logos can be trademarked. Many customers find themselves in a spot when they find out their logo is not completely distinct due to use of a public domain clip art. And this can have a negative affect on their intention to have their logo trademarked.
Rex Hunter has been in advertising for over a 10 years. He has contributed many articles on branding for small businesses where he shares his thoughts on logo price, internet marketing strategies and best products to market on the internet.
Visit my FREE NICHE MARKET FINDER
