Sandro Salsi’s Blog

A recession calls for innovative marketing planning to keep a business afloat, even when dollars are short. All experts agree the worst thing a company can do during a downturn is to slash the advertising budget and fall off the radar entirely. “A lot of business people hunker down during a recession, hoping they can [...]

Pop up stands are without a doubt the smartest, most practical and cost effective way to create some impact and get your message across for all kinds of promotions – including trade shows, exhibitions, conferences and even retail displays. But how on earth do you choose the right pop up stand to match your requirements? [...]

You’re probably ready for a change if this article caught your eye. It could be a major change that you’re looking for, or a minor one, but something prompted you to read information about home business opportunities. You may need a little extra cash or be looking to make a complete career change. Whatever it [...]

Learn about making your campaigns more personal by targeting mobile devices and using your analitycs packages more efficiently to spot opportunities. Penry Price gives us his thoughts on these topics. To increase the personalization of your campaigns through mobile advertising, visit www.google.com/advertisers/mobile, and learn how to plan, target, create, and measure mobile ad campaigns with [...]

Are you searching for new, innovative Internet marketing ideas? If so, there is a good chance that you are a business owner. Businesses rely on marketing, including Internet marketing, to become a success. That is why it is important that you use Internet marketing to your advantage. Thus, the reason why you are likely searching [...]

How to choose a marketing consultant? This is a challenging question for many companies that want to develop but lack the right means and methods to conquer new market sectors. Businesses of all sizes need to increase their revenue by improving their efficiency on the market, enhancing the revenue and gaining a competitive advantage. A [...]

A comapny’s web presence is one of the best direct marketing solutions of all time. Surprised? Designing a website to impress your target audiences and any other party who s interested to learn about your company is the initial step that should be accomplished by any company interested in offering direct marketing solutions to enhance [...]

You may have heard that CRM software, which stands for customer relationship management, is the secret weapon of successful enterprises or that companies are using CRM systems to manage their clients, record data, cut costs, avoid mistakes and focus their marketing efforts. What you may not have heard is that most businesses spend between $250,000 [...]

Marketing is a very multifaceted subject as there are different kinds of marketing explored in business today. With direct communication between the supplier and the customer, direct marketing has become one of the most successful of its kind. Such as by emailing; telemarketing; advertisements on the radio, press and television, brochures and catalogues are just [...]

Marketing a product through promotional activities such as; leaflets, brochures, catalogs, print ads, promotional emails that are delivered directly to a prospective customer is what direct marketing agencies strive to do. Direct Marketing Agencies are also immensely successful in winning over clients principally due to the neat and fresh methods used in order to catch [...]