Sandro Salsi’s Blog

Great infographic Infographic by Pulpmedia Online Marketing Visit my FREE NICHE MARKET FINDER Get blog updates in your inbox Share and Enjoy:

How to create remarketing PPC campaigns using Google Adwords. Show ads to audiences that have not purchased your product/service yet. Remarket to them only and increase conversions.

New features: search across accounts, easier to use dashboard buttons, new labels.

Enhanced CPC launched with new automated bidding feature. It uses your campaign’s historical conversion tracking data to automatically adjust your Maximum cost per click.

They have always told us: go get a job, get married, have kids…but is that really what we should do?

The video targeting tool is a simple interface that helps find the perfect video for your ADS. 3 easy steps.

Here are a few simple steps to improve click-through rates and conversions: Make sure you add keywords in AD title Add a special offer in line 2 (example: 10% off) Add a call-to-action (i.e.: get it now) in line 3 Capitalize every word of the AD Send traffic to specific landing pages instead of sending [...]

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from wikipedia (http://en.wikipedia.org/wiki/Arbitrage): In economics and finance, arbitrage is the practice of taking advantage of a price differential between two or more markets: striking a combination of matching deals that capitalize upon the imbalance, the profit being the difference between the market prices. When used by academics, an arbitrage is a transaction that involves no [...]

Google Adwords team has developed a Getting Started Guide and a series of 6 videos to help you getting more targeted website traffic at cheaper prices. Topics include: Campaign setup Best practices Selection keywords Creating adgroups Bidding AD creatives Tracking conversions etc The video below will walk you through how to set up a new [...]