Sandro Salsi’s Blog

Social media is not just about getting on Facebook, Twitter and adding friends like there is no tomorrow. Social media is about building a community of trusted followers. Not hard sells. That approach doesn’t work. One of the benefits for the community is that, since it is based so much of user feedback, companies with [...]

Michael Moore rocks !!! # How to measure social media conversions (4) – Twitter: Number of retweets, qualified followers (i.e.: human follower, not bots).   # How to measure social media conversions (3) – Videos/Photos: Number of views, subscribers, friends, comments, ratings. # How to measure social media conversions (2) – Facebook: number of comments [...]

SEO tip: make it easy for people to link back to an articles. The more links you get the higher the rankings. # SEO tip: Offer yourself as an expert. Contact editors and writers and let them know you are available as a source in exchange for a link. # Facebook tip: Create a group. [...]

Do you grow veggies on your balcony? I do # Twitter tip: Add your website’s URL in the account setting.It has a no-follow attribute but you still get a lot of direct traffic. # Twitter tip: Start your tweets with a primary keyword phrase on each message. Those tweets will eventually be spidered by the [...]

Quite a few of us enjoy the real time advantages of Twitter and the immediate contact and feedback it gives us. The benefits with technology like Twitter continue to be seen in new ways everyday. For example, while tweeting is entertaining and connects you with the current news and information from across the world, retweeting [...]

Succeeding at social media marketing can be a tough road to travel especially for new internet marketers who don’t understand just how precious many of these platforms can be. The key with social media optimization is to think two dimensional. Simply if you are just going after links then pick your marks carefully. All social [...]