Sandro Salsi’s Blog

PPC tip (3): use the Search Query Performance” report to find out what negative matches you need to add to your broad & phrase ad groups #
PPC Tip (2): Use negative matches with your phrase match and broad match ads to reduce unwanted clicks and impressions #
PPC Tip (1): Separate your ad groups into broad, [...]

Viral marketing is a phrase that has gained some notoriety in online business over the past few years as social marketing has taken hold of the world of Internet commerce. In short, it’s a marketing method or strategy that encourages people to spread the word. When this “word” is actively pushed forward, it has the [...]

First of all, you have to start communicating on your Website using the terminology that your visitors use. By the way, if you use the right glossary and phrases, not only do they find you, but to use my analogy, you also let them in on the joke! In other case, if you’re using [...]

I know the feeling all to well. You’ve recently been made redundant as a result of the credit crunch. You’re over 40 and can’t get a job because despite legislation you know they’d rather employ someone younger for less. You just hate the job you’re in and are tired of the daily grind and would [...]

ppckahuna is set to launch 12 PM EST, March 5th.
PPC Kahuna is the latest software package from the people behind other releases such as portalfeeder, traffickahuna and syndicatekahuna. Based on the standard set by these releases, PPC Kahuna has much to live up to.
PPCKahuna might be an good investment if you are planning to [...]