Sandro Salsi’s Blog

Before you do anything you should read the introduction about reporting with Google Analytics: http://www.google.com/support/analytics/bin/answer.py?answer=99014 Then these are the next steps: Design your custom report (know how you want to present the data, learn about dimensions and metrics, preview your report). Build your custom report (watch the video below, it’s self explanatory. It will give [...]

Shamefully today I struggled to find the Google Analytics code for an old account. I checked everywhere and I couldn’t find it. Finally I have found a post on the weband bingo! There it was… Couldn’t they make it a little easier and more intuitive to find it? Go figure… here’s how you can find [...]

When you are signed into your Google account, Google Social Search will help you find relevant information from people in your social circle (i.e.: friends and acquaintances). For example if you are searching for a Mexican restaurant nearby then if Patty – hi Patty  we all know you like food – has left a review [...]

Very recently Google has announced the support for the cross domain canonical tag that basically allows webmasters to have the same content in more than one place and telling Google which one is the main version. The one that show up in their SERPS; your master copy so-to-speak. This is pretty big. Basically if you [...]

Learn about making your campaigns more personal by targeting mobile devices and using your analitycs packages more efficiently to spot opportunities. Penry Price gives us his thoughts on these topics. To increase the personalization of your campaigns through mobile advertising, visit www.google.com/advertisers/mobile, and learn how to plan, target, create, and measure mobile ad campaigns with [...]