STEP 1: RESEARCH

 

Do you know what keywords your potential customers are using when searching for the product or service you offer in Google, Yahoo or MSN?

 

Understanding this aspect of search engine optimization is extremely important, and can literally transform your site from one with little or no traffic, to one with high quality traffic on a daily basis.

 

Keyword Research Tool: FREE Google Adwords Tool
Excellent FREE keyword research tool. Also shows competition and trends.

 

Professional Keyword Research Tool: FREE Trial
Keyword Discovery is the most advanced Keyword Research tool available.

 

Detecting Online Commercial Intention: FREE Online Commercial Intention Analyzer
This tool can be used to find keywords that are commercial but have low ad coverage. From a SEM point of view, it is useful to find these keywords as they have low bid density (low price), but high commercial value.

 

Google traffic estimator: FREE Traffic Estimator

It estimates the number of ad clicks that a particular keyword would get at a particular bid price. It can vary greatly based on ad copy, but this tool does give relative volumes AND values for keywords.

 

Spy on your online competitors

Download competitors keywords and adwords:

 

1) Identify your competitors

2) Take advantage of their weaknesses

3) Win the search marketing game

Try the free version

STEP 2: BUILD YOUR WEBSITE

 

You will need the following:

1. A Website Name (URL) - around $10 per year
2. An hosting account - between $5 to $10 per month
3. The website itself

Tools you can use:

1and1 - Huge company with 24/7 technical support. I use them to host all my websites. Highly recommended!

 

See if your domain is still available:

 

1. Run the Domain Checker

 

2. If available, click on "Select this domain" on the same page (bottom right)

3. Select your hosting package (we suggest the "1&1 Business Linux Hosting" $9.99 per month. The other packages are just too limited).

 

It includes:

• 3 domains
• private domain registration
• spam filter
• FREE web site builder
• photo gallery
• $250 of FREE Traffic Vouchers
• blog builder for your website
• email marketing tool

STEP 3: MARKETING YOUR WEBSITE

 

eMail Marketing with an unlimited sequential autoresponder: 30 days FREE Trial

 

• Multiple Autoresponders effortlessly follow up sales and leads, manage your mailing lists, and build repeat customers.
• Complete Shopping Cart instantly connects to your internet Merchant Account and starts taking orders in minutes!
• Pro Package includes Affiliate Tracking plus highly profitable eBook downloads with the new Digital Delivery Wizard.

 

Submit your website to directories: Directory List

 

A web directory specializes in linking to other web sites and categorizing those links in the World Wide Web. Listed above is a link to a list of quality paid directories, human edited and sorted by PageRank and relevant information like Alexa rank, Google, yahoo! and AltaVista Backlinks and listing pricing info.

 

 

Get more links, traffic, leads and influence your rankings: Syndicate Your Content

 

SyndicateKahuna syndication partners include thousands of quality, niche specfic blogs waiting to auto-receive your content (articles, press releases, video and audio).

 

 

Once your site is live issue a Press Release: Tell your company story to thousands!

 

For a fraction of the cost of traditional press releases or internet advertising, you can send your news release through PRWeb to tell your story online, increase your search engine ranking and drive traffic to your website.

Best of all, with PRWeb you'll be using the premier online visibility engine trusted by more than 40,000 businesses, agencies, associations and nonprofits.

 

 

Advertise your business on Google with Pay-per-click: Adwords

 

No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads.

 

 

Hexatrack - Keyword Tracker

• Uncover the “honeypots” – the profitable niches and affiliate offers SuperAffiliates are using to rake in piles of cash.
• Legally spy on your competition (you’ll know more about their business than they do in most cases!).
• Know precisely which ads got top placement over a period of time… and which affiliate offers are making money for your competitors.
• Ethically “steal” the money-making ads. Once you know which ads make money, you know which products (and affiliate offers) sell. Replicate and collect the cash.
• Let your competition split test ad copy for you. By tracking your competitions ad copy you'll have an unfair advantage by knowing the winners.

ClickTale - Record, Watch, Understand - FREE Account

See every mouse movement and every click. Increase revenues and improve site usability

• Watch Movies of your visitors' browsing sessions to analyze their behavior
• Scrolling Heatmaps show where visitors look and how far down they scroll
• Link Analytics shows every interaction, hover, hesitation time, and much more
• Form Analytics reveals problem fields in online forms that cause visitors to leave